Tag Archives: Dick’s Sporting Goods

Dick’s Sporting Goods, Best Buy rewards programs need improvement

Rewards are a way for companies to show they care about customers. Acknowledging your patrons’ loyalty with the lure of a bonus can prompt them to choose your store over a competitor’s. Many companies offer bonus points you collect each time you make a purchase, then allow you to pool those points for discounts on a future purchase.

I try to save money everywhere possible, so I gladly enrolled in the free rewards programs offered by Dick’s Sporting Goods and Best Buy. I was surprised by a recent email indicating I had no points in my Dick’s “Scorecard” account, because I know I purchased more than one item at Dick’s last year. When I asked a sales representative at the local store if points expire, she said “no” and advised me to log into my account at mydickssportinggoods.com. I did just that when I returned home but found no record of my 2012 purchases. I went to the site’s FAQ page and found the following:

  • Will my points ever expire?

    Yes, all points balances will be reset to 0 on the Sunday closest to January 31st of each year.”

So, it turns out the sales rep was incorrect. Not only that, but the way I read this policy, your points could expire within a few days of your purchase if you buy something in the month of January.

Another company I make occasional purchase from is Best Buy, which offers a program called “Reward Zone.” The program’s website indicates a practice similar to the Scorecard program:

  • “At the beginning of every calendar year, the points in your account (except Premier Silver members and Reward Zone Gamers Club Unlocked members) will be issued as reward certificates down to the $5 level, and any remaining points will be forfeited. You will begin getting points for the new calendar year on January 1. For example, if you have 300 points, you will receive a $5 reward certificate (250 points) and you will forfeit 50 points.”

If these and other companies want to show customers they truly value them, they should not apply 12-month expiration policies to their rewards programs. I can see the wisdom of expiring points every 3-5 years to save the company the expense of recordkeeping on inactive customers. But every 12 months (or less, in the case of Dick’s Sporting Goods)?

If you have points in a store’s rewards program, be sure to check the expiration policy so you can make an informed decision on the timing of your next purchase and not miss out on savings opportunities.

Do you participate in a rewards program that doesn’t allow points to expire? What retailer rewards programs do you find most valuable?

Advertisements

2 Comments

Filed under Customer service, Rewards programs, Saving money, Shopping tips

Beware of exclusions at Dick’s Sporting Goods

Dick’s Sporting Goods is one of the largest stores of its type in my community. The two-story superstore sells clothing and shoes for a variety of sports, as well as camping equipment, guns, kayaks, workout equipment and many other sports-related items. While the store sells high-quality merchandise, none of it is cheap. So, being the bargain hunter that I am, coupons and promo codes offered by Dick’s are especially appealing to me.

Recently, I shopped for a pair of running shoes for my father as a Christmas gift. I was excited to receive an email from Dick’s with a code for a percentage off of athletic shoes. I scoured the Dick’s website for the right pair of shoes and tossed them into my virtual shopping cart. When I tried to apply the promo code, it wasn’t accepted, and I couldn’t decipher from the error message what the problem was.

I called the store’s customer service hotline for assistance and found out the brand of shoes I’d selected was not eligible for a discount. So, I asked how I could tell what brands are eligible and which ones aren’t. The sales rep told me to enter the word “exclusions” into the search engine at dickssportinggoods.com to return a list of brands to which discounts don’t apply.

Turns out the list is long and included most of the shoe brands I was interested in: Nike, Saucony, Asics and Brooks are on the list. In fact, as of this writing, more than 100 brands of sporting goods are on the list, along with a note that the following are also not eligible for coupons: tennis and racketball rackets, baseball/softball bats and gloves, licensed and championship merchandise, outdoor electronics, cardio fitness equipment and golf balls.

So, if you have a coupon or promo code for use at Dick’s Sporting Goods, here’s some advice: before you spend a lot of time looking for the perfect item, use the search word “exclusions” on the company’s website to find out whether you can use the code on the brand or type of item you want.

Leave a comment

Filed under Customer service, Sales and promo codes, Shopping tips